Entrepreneur Bayoh’s vegan restaurant rebrands in honor of Newark

Urban Vegan, a fast casual vegan concept founded by well-known entrepreneur Adenah Bayoh, is rebranding.

The restaurant – which is located at 915 Broad St. in Newark – is now known as Brick City Vegan, a change that Bayoh said was done to honor the spirit of its home city.

“Brick City is what Newark is known for— the housing complexes and the bricks. The name change was to pay homage to this beautiful, complex city that built itself back from the riots of the 70s and built itself up from brick city projects. It’s now one of the hottest cities in the country,” Bayoh said. “This is the city I grew up in. I grew courage from the people. Just like the city, the restaurant was built from the ground up. It was built from embracing Newark’s beauty, history and character.”